THE FENDER EXPERIENCE
Sophomore Interior Design Studio II
The goal of the Fender Experience is to transport visitors to the world of music by creating an immersive experience through the beauty of a guitar and the history of Fender.
For my second sophomore studio, I was given the opportunity to create an experience for the brand Fender. Fender is one of the biggest guitar manufacturers in the world, so I wanted to make sure that I highlighted the instruments in my design. I created a museum space where guests can come and learn about the brand and gain an appreciation for the instruments. The museum hall leads to an open music venue where live shows can be held and visitors can then experience the sound of the instruments.
I created my floor plan in AutoCAD and my renderings in Revit and Enscape
FLOORPLAN
KEY
1. Entrance
2. Exhibit Hall
3. Bathrooms
4. Bar Seating
5. Bar
6. Lowered Standing Space
7. Stage
8. Backstage
9. Tech Room
2. Exhibit Hall
3. Bathrooms
4. Bar Seating
5. Bar
6. Lowered Standing Space
7. Stage
8. Backstage
9. Tech Room
JOURNEY
Guests will enter through the main entrance where they can check in and purchase tickets. They will then guide themselves through an intimate exhibition hall where they learn about the brand and their instruments. The hall will lead them into the large music venue where they can grab a drink at the bar and enjoy live music.
MOOD BOARD
COLOR, MATERIALS & FURNISHINGS
Keeping with Fender's branding, red is carried throughout the space as the main color. Black brings in the edge, and silver accents reflect the hardware of the guitars. Wood is the main focus of the experience, designed to highlight the craftsmanship of Fender's guitars.
RENDERINGS
All work done by Maria Nagaitis